Artificial intelligence will not take jobs away from estate agents, but those who use it will have a clear advantage over those who choose to ignore it. That was the message on stage at Gen Blue Italy 2026: AI is not a substitute for people, but a multiplier of value.
In the property sector, technology does not eliminate relationships. It frees up time to make them deeper. Those who learn to manage these tools today gain an advantage. They become faster, more precise, more human.
It was an honour to share this vision with Massimiliano Marcaccini, Paolo Giabardo, Donato Ruberto, Aldo Cingolani, Walter Mariotti, Andrea Pontremoli, Carlo Giordano Chiarva, Gianluca Spadoni and the President of Coldwell Banker Italy, Roberto Gigio. Together we charted the course: courage, technology and putting people first.
The Italy that inspires us is not the one that merely endures change. It is the one that drives it.