Context and need
In the highly competitive world of telecommunications, the ability to anticipate market demand and quickly adapt to consumer trends is a key differentiator. With dozens of tariff plans constantly changing, the client faced a complex challenge:
How can we accurately forecast which pricing strategies will perform best in an ever-evolving market?
To meet this need, the company sought a partner capable of developing a data-driven, AI-powered platform that could optimize the creation and timing of new mobile offers — enabling them to stay ahead of the competition and respond proactively to customer needs.
The solution
Innovatech developed an advanced Business Analysis Platform, powered by custom artificial intelligence algorithms, specifically tailored for the telecommunications industry.
The platform was designed to:
- Analyze historical performance data of existing tariff plans
- Integrate market trends and external economic indicators
- Learn from customer preferences and behavior patterns
- Simulate pricing performance across time windows of 3, 6, 9, and 12 months
By combining predictive modeling with intelligent pattern recognition, the system continuously recommends the most effective pricing strategies to implement — factoring in not only what works today, but also what will work tomorrow.
Core features
- AI-based forecasting engine for plan performance
- Time-series analysis with adjustable future intervals
- Strategic simulations for plan combinations
- Interactive dashboard for marketing and pricing teams
- Integration with internal business intelligence tools
Results and tangible benefits
Since the platform’s deployment, the client has experienced significant strategic and operational improvements:
- +25% increase in the accuracy of pricing decisions, reducing trial-and-error in plan launches
- Faster go-to-market: new plans are now validated and launched in 30% less time
- Reduction of churn due to more aligned offerings with user expectations
- Improved ROI on promotional campaigns, thanks to better-targeted plans
- Enhanced strategic alignment between marketing, finance, and product teams, through shared, AI-powered forecasting insights
Strategic impact
This project empowered the customer to shift from a reactive pricing approach to a proactive, data-informed strategy — establishing a strong foundation for continuous innovation in customer acquisition, retention, and revenue optimization.
